These features included full text search for all articles (including archives), unlimited notes, the ability to speed-read articles, and more. While the sums for which Instapaper was bought weren't disclosed in either deal, the latter company had enough reserves that features from Instapaper Premium - priced at about $30/year - were made free for all users. Three years later in August of 2016, the service was acquired by virtual content discovery and collection giant Pinterest. The San Francisco-based company has agreed to acquire the team and. This is the same company that currently owns content aggregator site Now, Pinterest is doubling down on this idea with its acquisition of Instapaper, an app that's all about what you aspire to read. In contrast to previous deals, this time. It was founded by Marco Arment in 2008 - and had about 2 million users by 2011 -, then sold off in 2013 to New York-based startup accelerator and venture capital firm Betaworks. The company announced on Tuesday that it has acquired Instapaper, the online bookmarking service that was created by Tumblr cofounder Marco Arment. On their blog, Instapaper also informed users that nothing will change with the app but users are sceptical and waiting to see how Pinterest utilizes their latest acquisition.Bookmarking service Instapaper has announced that it will be going independent once more, splitting from its current owner.įor those not aware, much like Pocket, Instapaper is a service that allows you to save webpages (mainly articles) for reading later either on PC or mobile devices. Pinterest is also retaining the Instapaper team but will be moving them from New York to Pinterest headquarters at San Francisco.
Pinterest did not disclose the terms of the acquisition but the company said Instapaper will continue as a standalone app. One of the purposes it could serve is provide Pinterest with data about user behaviour with respect to the posts they save using the app. Pinterest has acquired Instapaper, both companies have confirmed. It is not clear as to what Pinterest plans on doing with Instapaper, as they are not absorbing its features into their core platform. The company acquired Highlight, an app which notifies its users about the proximity of their social media friends, and Shorts, another app from the creators of Highlight. Over the past few months, Pinterest has been on an acquisition spree. The company introduced ‘ Buyable Pins’, online shopping bag for users, visual search capabilities, and a new feature enabling merchants to gauge trends on Pinterest along with video ads which they recently launched.
Pinterest has come a long way from being photo sharing platform to a more ambitious online shopping destination. It remains one of the popular apps on the Apple App Store that lets users bookmark articles and not misplace it among the flurry of online posts.
Instapaper essentially shares similarities with Pinterest, as users on both the platforms save webpages and articles to read them later. Having acquired Instapaper in late August, Pinterest is now scrapping the subscription version of the app and integrating its exclusive features into its regular offering. Pinterest has acquired Instapaper, an app that enables users to bookmark and save webpages to read later, for an undisclosed amount but have expressed their plans to keep the app running separately.
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